Personal information processing policy
Last Modified: March 1, 2017
Users can use Google Services in many ways, including searching and sharing information, communicating with others, and creating new content. When users share information with Google (e.g., creating a Google account), Google can further improve its services to display more relevant search results, make it easier to connect with people, and make it faster and easier to share with others. Google wants Google Service users to have a clear understanding of how Google uses information and how it protects their privacy when using the service.
Information that Google collects and why it collects
How Google uses information
Options provided by Google, including how to access and update your information
If you’re not familiar with terms like cookies, IP addresses, pixel tags, and browsers, you should read about these key terms first. Google values your personal information. So, whether you’re new to Google or long-time users, take the time to look at Google’s practices and contact Google if you have any questions.
Information collected by Google
To better serve everyone, Google collects information from basic information, such as your language, to high-end information, such as ads that you think will be most useful, YouTube videos that you think are most important online or like.
Google collects information in the following ways.
Information provided by you, for example, many Google services require you to sign up for a Google account. When you sign up for a Google account, Google asks you for personal information, such as your name, email address, phone number, or credit card, to keep it with your account. You can also ask anyone who wants to take full advantage of the sharing capabilities offered by Google to create a Google profile, which is open to everyone and can include names and photos.
Information that users collect when they use the service. Google can collect information about the service and how they use it, such as when they watched videos on YouTube, when they visited websites using Google Advertising Services, or when they watched and used Google ads and content. These information include.
Google collects device-specific information such as hardware models, operating system versions, unique device identifiers, and mobile network information (including phone numbers). Google can link device identifiers or phone numbers to your Google account.
Google automatically collects and stores specific information in the server log when using the Google service or viewing content provided by Google. These include.
Details about how users used Google Services (for example, search terms)
Phone log information (phone number, caller number, call forwarding number, date and time of call, SMS routing information, and call type)
Internet Protocol Address
Device event information (down, system activity, hardware settings, browser type, browser language, request date and time, reference URL)
Cookies that uniquely identify your browser or Google account
When you use Google Services, Google can collect and process information about your physical location. Google uses a variety of technologies to locate them, including IP addresses, GPS, and other sensors that provide information about peripherals, Wi-Fi access points, base stations, and more.
Unique Application Number
Some services contain unique application numbers. Installation-related information, such as this number, operating system type, and application version number, may be sent to Google when installing or uninstalling the service or when the service periodically connects to the Google server to request automatic updates.
Google can use mechanisms such as browser web stores (including HTML 5) and application data caches to collect information (including personal information) and store it locally on your device.
Cookies and similar techniques
When users visit Google Services, Google and its partners use a variety of technologies to collect and store information, which may include using cookies or similar technologies to identify your browser or device. It also uses these technologies to gather and store information when there is interaction between users with services that Google provides to partners (such as Google features or advertising services that appear on other sites). Business and site owners can use Google Analytics products to analyze traffic on websites and apps. When used with Google’s advertising services, such as DoubleClick cookies, Google Analytics information is associated with information about the history of visits to multiple sites by Google Analytics customers or Google using Google technology.
Information collected when a user is logged in to Google and information obtained about the user from a partner may also be associated with your Google account. The information associated with your Google account is considered personal. For more information on how to access, manage, and delete information associated with your Google account, see the Transparency and User Choice section of this policy.
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How to use the information gathered by Google
Google uses information gathered from all Google Services to provide, maintain, protect, improve, and develop new services, and protect Google and its users. It also uses this information to provide customized content, such as displaying more relevant search results and advertisements to users.
Google can use the name you provide in your Google profile for any Google service that requires a Google account. You can also replace the historical name associated with your Google account so that your name appears consistently in all Google services. If someone else has my email address or information that identifies me, Google can display my public Google profile information (such as your name and picture) to that person.
If you use a Google account, Google can display your profile name, profile picture, and what you do with third-party applications associated with your Google or Google account (such as +1, reviews, comments, etc.) on Google Services (including for advertising and other commercial purposes). Google respects your restrictions on sharing or public settings in your Google account.
If you contact Google, Google keeps a history of communication with you to help you resolve the problems you are experiencing. Google may use your email address to provide information about Google Services, such as upcoming changes or improvements.
Google uses information gathered through cookies and other technologies (such as pixel tags) to improve the user experience and the overall quality of Google services. An example of Google products used by Google Services is Google Analytics. For example, by saving your language preferences, Google will be able to display your services in your preferred language. When displaying custom ads to users, Google does not associate identifiers of cookies or similar technologies with sensitive categories related to race, religion, sexual orientation, health, etc.
Google’s automated system analyzes your content (including email) with the aim of providing product features that are useful to individual users, including custom search results, custom ads, spam and malware detection.
Google can combine personal information you provide in one service with information from other Google services, including personal information, for example, to help users easily share content with people they know. Depending on your account settings, your activities on other sites and apps may be linked to your personal information for the purpose of improving Google services and ads provided by Google.
Google processes personal information from Google servers in many countries around the world. Google can process your personal information on servers outside your country.
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Transparency and User Choice
Different people have different privacy concerns. Google’s goal is to make clear what information it collects, allowing users to make meaningful choices about how they use it. For example, the user is a user
You can review and update your Google activity controls to select the types of data you want to save to your account when using Google Services (for example, videos you watched on YouTube, previous search terms). You can also visit this control to manage whether certain activities are stored in cookies or similar technologies on your device when you use Google Services while you are logged out of your account.